It’s here! The 2008 BoJo Nouveau est Arrivé! AND IT GOES GREEN!

Yes, one of the most anticipated times of the year for wine lovers, the third Thursday of November: the release of Beaujolais Nouveau!

This year, November 20th represents an even more exciting day as top Burgundy producer Labouré-Roi introduces its Beaujolais Nouveau in lightweight plastic PET bottles. In conjunction, one tree will be planted for every bottle sold of Labouré-Roi Beaujolais Nouveau 2008.

Lightweight PET packaging helps Labouré-Roi protect the environment by reducing their carbon footprint during shipping. In addition, the introduction of the “One More Tree” campaign helps aid the UNEP’s (United Nations Environment Programme) worldwide Plant for the Planet: Billion Tree Campaign to help fight climate change and restore the earth’s ecosystems. For each bottle purchased, one tree will be planted to help boost depleting ecosystems in Mali, the seventh largest country in Africa.

Join us in going green!